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Wahoo Fitness acquires Speedplay

ATLANTA (BRAIN) — Wahoo Fitness has acquired U.S. pedal maker Speedplay, the company announced Tuesday.

“Wahoo and Speedplay share a common approach of leveraging technology to develop products that enhance the performance of cyclists. Speedplay pedals are the most innovative, high performance pedals available so it’s a perfect fit with Wahoo,” said Chip Hawkins, the founder of Wahoo Fitness. “We welcome the opportunity to offer another edge to Wahooligans around the world with the best pedals in the business.”

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“When Sharon Worman and I founded Speedplay, it was because I wanted to solve problems performance athletes were having in reaching their full potential,” Richard Bryne, CEO of Speedplay, Inc., said in a news release.

“By becoming part of the Wahoo family, we can carry that mission to more athletes with more compelling products than ever before.” Bryne said.

RELATED: Speedplay: From startup to small giant (2009).

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