IRVINE, Calif. (BRAIN) — Former BRAIN managing editor Toby Hill has been named the first editor-in-chief of Cycle Volta, an e-bike and electric two-wheel mobility website operated by publisher Bonnier Motorcycle Group. Hill started in his new role Monday.
Prior to Hill’s 7 1⁄2 years with BRAIN, he worked as a writer and editor at outlets including daily metro newspaper The Orange County Register, entertainment trade publications The Hollywood Reporter and Back Stage magazine, and B2B publisher Crain Communications. Hill holds a degree in journalism from California State University, Fullerton.
“I’m thrilled to continue working in the industry I love — especially a part of the industry that is growing so rapidly,” Hill said. “I’ve seen firsthand how e-bikes can not only bring new participants into two-wheel mobility and reduce the number of daily car trips, but can also help cycling enthusiasts pursue adventures they never thought possible and extend their time in the saddle. And the technological development has been amazing. It’s such an exciting time for the market.”
Hill reports to Mark Hoyer, the organization’s vice president and editorial director in its Irvine office. “We’re delighted to welcome Toby to lead cyclevolta.com as we cover this exciting segment of two-wheeled transportation,” Hoyer said. “His wealth of experience in the bicycle industry and a strong reporting background are huge assets as we build the editorial product to help consumers and enthusiasts understand and shop for e-bikes and related gear.”