Home » Home » Five years after launch, 7Mesh is showing it’s more than a jacket brand

Five years after launch, 7Mesh is showing it’s more than a jacket brand

SQUAMISH, British Columbia (BRAIN) — 7Mesh was founded by a crew with years of experience in the technical outdoor apparel market, so a technical cycling rain jacket was a natural centerpiece of its first seasons.

Advertisement

But its founders always had bigger plans for the brand.

“There was a risk that would be perceived as the jacket company,” co-founder and CEO Tyler Jordan told BRAIN. “We knew we knew how to make good outerwear and that we had a lot to learn about what goes on underneath. So we consciously decided to risk being pigeonholed.” 

Five years after launch, the company is filling out its product line for 2020 with a complete array of shorts and jerseys for men and women.

“It’s a pretty substantial increase in SKUs,” Jordan said. “Five new shorts for men, five for women, a new hoodie. It’s a big expansion, and now the pieces fill all the spots in the parking lot. Not that we won’t expand more, but all the spots are filled now.”

The line includes road, gravel and mountain bike clothes, including thermal pieces, jackets, vests, over shorts, liners and tights. 

Gravel and mountain bike items include 7Mesh’s “Anything System,” a modular storage system that includes as many as five “floating” rear pockets on jerseys, and a variety of pockets on liner bibs and overshorts. 

Jordan started his career at the outdoor brand Arc’teryx when its only product was a climbing harness. He went on to lead the brand as CEO for eight years. Arc’teryx, now owned by Amer Group, is today one of the best known outdoor apparel brands in the world. His two co-founders at 7Mesh also are former Arc’teryx executives.

7Mesh expanded its line for 2020.Arc’teryx’s outerwear technologies and styling have influenced that market for over a decade. Jordan and his partners were confident they could do something similar in the cycling market. 

“Arc’teryx drove a lot trends in lamination technologies, zippers, weight mitigation with lighter fabrics … The way we put together apparel influenced multiple industries. You can see it in tactical wear, ski and snowboarding, and hunting and fishing.”

Cycling, however, was later to the game.

“We felt cycling was lagging behind. It’s less true now, but cycling apparel had stayed very traditional for a long time. We decided that we could do something that added value. We didn’t come here to make the same product as everyone else.”

7Mesh sells online through its own website, but a majority of sales are through brick-and-mortar retailers. 

“It’s easier to show people great apparel in person than to tell them about it on a computer screen,” he said. 

A version of this story appeared in the August issue of BRAIN. 

About bikerepair_admin

Share a little biographical information here to fill out your profile as the author. Just fill the "Biographical Info" form in the User Profile section in your Dashboard. Also... use your email that connect with Gravatar, so your pict will appear in the left.
DIYBikeRepair

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Scroll To Top
The owner of this website is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon properties including, but not limited to, amazon.com, endless.com, myhabit.com, smallparts.com, or amazonwireless.com.
Home Privacy Policy Terms Of Use Anti Spam Policy Get Your Child Learning Bike Safety Early Affiliate Disclosure Amazon Affiliate Disclaimer DMCA Earnings Disclaimer