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POC and MIPS announce ‘deeper partnership’

PARK CITY, Utah (BRAIN) — Sweden-born safety brands POC and MIPS have agreed to a new collaboration that the companies say will lead to new technologies.  Advertisement The companies have worked together in the past, and POC was one of the ...

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SOMA goes Further with 38-ounce bike bottle

SOUTH SAN FRANCISCO, Calif. (BRAIN) — SOMA Fabrication’s new Further bottle holds 38 ounces of liquid and fits in regular bottle cages.  Advertisement The company says the Further is “Ideal for bikepackers w/full-suspension bikes that only have a single set ...

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NBDA partners with David DeKeyser to create P2 Consult

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association has developed a new program that’s aimed at coaching shop owners on becoming more profitable. It is led by David DeKeyser, a retail consultant who formerly owned and operated the successful Bike ...

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